Privacy Policy

  1. The website (website) collects data about its users, so the website manager can assess the website’s performance and develop it.
  2. The manager collecting the website’s user data is SIA ADAPTIVE MEDIA, Reg. Nr. 44103107610, (hereinafter referred to as – manager).
  3. Manager’s address is Cesu Street 19, Valmiera, LV-4201, Latvia, Email:
  4. The manager continuously develops/improves the website by updating it, so the manager must know what information is relevant to the website users, how often they visit this website, which devices and browsers they use, which region users come from, and which content is most desirable for reading.
  5. The manager uses the Google Analytics system, which allows the manager to analyse how visitors use the website. To find out how the Google Analytics basic principles work, you can visit this Google website: The manager uses the collected data in his legal interests in order to determine website users’ interests, preferences and improve accessibility of website information. The website visitor can stop Google Analytics data collection at any time, as described here:
  6. The server on which the website is located can record user-sent requests (device used, browser, IP address, date, and time of access). The data referred to in this paragraph is used for technical purposes: to ensure the proper function and security of the website, also to investigate possible security incidents. The data collection mentioned in this paragraph is based on the manager’s legal interest to ensure the website’s technical accessibility and integrity.
  7. Cookies are small files that are stored on the user’s computer every time they visit the website, according to the user’s computer browser settings. Cookies are designed to select and apply the particular information and adverts to the particular user based on the content they viewed earlier, allowing visitors to use the website more conveniently and tailored to their interests. Additional information about cookies, deletion, and management of cookies can be found at
  8. The website uses cookies to collect the user’s IP addresses and browsing information to allow the website to remember the user’s choice. Cookies allow the manager to track website traffic and user interaction with the website itself. The manager uses this data to analyse the user’s behavior and improve website functionality. The legal background of using cookies is in the manager’s legitimate interest in providing the website’s functionality, availability, and integrity.
  9. The user can control and/or delete cookies as they wish. More information about this process is available at The user can delete all the cookies on his computer, and most browsers can be set to block or reject cookies on the computer. Users may opt out of cookies in the browser menu or website. In order to make the necessary settings, the user needs to familiarise themselves with their browser rules. Or in case of blocking cookies, the user will have to adjust the settings manually each time the site is visited, and there is a risk that some services and features will not work.
  10. The website user’s data can only be accessed by the manager’s staff responsible for data analysis.
  11. Unless otherwise stated, cookies are stored until the cookie collection purpose is completed; task or research is finished, and then, they are deleted.
  12. In the case when the website manager has a forum or comment option, the IP address and the data confirmed by the visitor themselves are saved on the website. Cookies containing this data may be saved for one year for your convenience (so you may not need to write repeatedly).
  13. The manager confirms that the cookies and statistical data will be collected, processed, and stored in accordance with the requirements of the regulatory enactments of the European Union, including the Personal Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of the European Union of 27 April, 2016.
  14. The manager reserves the right to change these terms at any time. It is the responsibility of the site user to check the content of the website and to familiarise themselves with any changes to the rules.
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